Maintaining a consistent visual identity through professional and cohesive communication materials helps Dawson College uphold its reputation as a leader in the educational sector. Please note that third party use of the College’s brand must be authorized by the Communications Office. Contact us if you have any questions about the guidelines below.
Logos
The Dawson logos are a critical element in the branding of Dawson College. Follow these simple guidelines to ensure the logos will be readable and consistent. EPS versions of the logos are available by request to the Communications Office.
Do
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Do not
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Colours
The Dawson College colours ensure that the Dawson brand will be easily and instinctively recognizable in any material.
DAWSON BLUE
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DARK BLUE
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SOLID WHITE
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Typefaces
Core Typeface
Brandon is Dawson’s core typeface. It should be used for official Dawson documents or printed materials. The Bold, Regular and Medium Italic versions are preferred.
Web Typeface
For digital projects, the free Google Font Montserrat may be employed.
The Bold, Medium, Regular and Light versions are preferred.
Word, Outlook and PowerPoint Typeface
In order to preserve formatting when sharing Microsoft files with others, use a system font like Calibri.
Videos
Dawson Departments looking to create video should adhere to the following Video Style Guide.Adobe After Effects working files for title cards, lower thirds, closing slates are available upon request to and with approval of the Communications Office.
