{"id":206,"date":"2016-12-16T11:31:09","date_gmt":"2016-12-16T16:31:09","guid":{"rendered":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/?page_id=206"},"modified":"2021-08-04T16:59:07","modified_gmt":"2021-08-04T20:59:07","slug":"dawson-logos","status":"publish","type":"page","link":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/dawson-logos\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"<p>Maintaining a consistent visual identity through professional and cohesive communication materials helps Dawson College uphold its reputation as a leader in the educational sector. Please note that third party use of the College\u2019s brand must be authorized by the Communications Office. <a href=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/who-we-are\/\">Contact us<\/a> if you have any questions about the guidelines below.<\/p>\n<br style=\"clear:both;\"\/>\n<h2>Logos<\/h2>\n<p>The Dawson logos are a critical element in the branding of Dawson College. Follow these simple guidelines to ensure the logos will be readable and consistent. EPS versions of the logos are available by request to the Communications Office.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-465 aligncenter\" src=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_01_Web-800x332.png\" alt=\"Dawson_Logos_MAIN_01_Web\" width=\"522\" height=\"217\" srcset=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_01_Web-800x332.png 800w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_01_Web-768x319.png 768w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_01_Web-1200x498.png 1200w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_01_Web.png 1217w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-466 aligncenter\" src=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Logos_MAIN_02_Web.png\" alt=\"Dawson_Logos_MAIN_02_Web\" width=\"206\" height=\"218\" \/>\n<table style=\"border-top: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 50%; vertical-align: top;\">\n<h3>Do<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Use the main Dawson logo for all official communications and materials<\/li>\n<li>Use <a href=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Main_Logo-Black.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">the black logo<\/a> for black and white materials<\/li>\n<li>Use <a href=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Main_Logo_Blue.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">the blue logo<\/a> for colour materials where the logo is superimposed on white<\/li>\n<li>Use <a href=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson_Main_Logo_White.png\" target=\"_blank\" rel=\"noopener noreferrer\">the white logo with transparent background<\/a> for colour materials where the background is a photo, illustration or solid colour.<\/li>\n<li>Use the <a href=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/Dawson-D-Logo-Large.png\" target=\"_blank\" rel=\"noopener noreferrer\">Dawson \u201cD\u201d Avatar<\/a> for more informal, digital communications and as a sign-off<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 50%; vertical-align: top;\">\n<h3>Do not<\/h3>\n<ul>\n<li>Crowd the logo by putting it too close to other elements or to the edge<\/li>\n<li>Rotate the logo, placing it vertically instead of horizontally<\/li>\n<li>Alter the logo by adding or removing elements<\/li>\n<li>Integrate the logo into another logo to form a new symbol<\/li>\n<li>Stretch the logo horizontally or vertically<\/li>\n<li>Scale the logo below 1.25 inches wide<\/li>\n<li>Change the colour of the logo<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Colours<\/h2>\n<p>The Dawson College colours ensure that the Dawson brand will be easily and instinctively recognizable in any material.<\/p>\n<h4>DAWSON BLUE<\/h4>\n<table style=\"border-top: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 20%; vertical-align: top;\">\n<ul>\n<li>Print: c82 m40 y0 k0<\/li>\n<li>RGB: r18 g131 b198<\/li>\n<li>HEX: #1283C6<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 80%; vertical-align: top;\">\n<div style=\"background: #1283C6; width: 100px; height: 100px;\"><\/div>\n<br style=\"clear:both;\"\/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>DARK BLUE<\/h4>\n<table style=\"border-top: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 20%; vertical-align: top;\">\n<ul>\n<li>Print: c100 m82 y40 k34<\/li>\n<li>RGB: r12 g50 b85<\/li>\n<li>HEX: #0C3255<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 80%; vertical-align: top;\">\n<div style=\"background: #0C3255; width: 100px; height: 100px;\"><\/div>\n<br style=\"clear:both;\"\/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>SOLID WHITE<\/h4>\n<table style=\"border-top: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 20%; vertical-align: top;\">\n<ul>\n<li>Print: c0 m0 y0 k0<\/li>\n<li>RGB: r255 g255 b255<\/li>\n<li>HEX: #FFFFFF<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 80%; vertical-align: top;\">\n<div style=\"background: #FFFFFF; width: 100px; height: 100px; border: 1px solid black;\"><\/div>\n<br style=\"clear:both;\"\/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Typefaces<\/h2>\n<h4>Core Typeface<\/h4>\n<img decoding=\"async\" loading=\"lazy\" class=\" wp-image-413 alignleft\" src=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Brandon-800x629.png\" alt=\"image_Brandon\" width=\"240\" height=\"188\" srcset=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Brandon-800x629.png 800w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Brandon-768x604.png 768w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Brandon.png 1018w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\n<p><a href=\"https:\/\/collegedawson.sharepoint.com\/:u:\/r\/Communications\/Resources\/font-Brandon.zip?csf=1&amp;e=G22aYk\" target=\"_blank\" rel=\"noopener noreferrer\">Brandon<\/a> is Dawson\u2019s core typeface. It should be used for official Dawson documents or printed materials. The Bold, Regular and Medium Italic versions are preferred.<br \/>\n<br style=\"clear:both;\"\/>\n<br style=\"clear:both;\"\/>\n<h4>Web Typeface<\/h4>\n<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-412 alignleft\" src=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Monsterrat-731x640.png\" alt=\"image_Monsterrat\" width=\"240\" height=\"210\" srcset=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Monsterrat-731x640.png 731w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Monsterrat-768x672.png 768w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Monsterrat.png 996w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\n<p>For digital projects, the free Google Font <a href=\"https:\/\/fonts.google.com\/specimen\/Montserrat\" target=\"_blank\" rel=\"noopener noreferrer\">Montserrat<\/a> may be employed.<\/p>\n<p>The Bold, Medium, Regular and Light versions are preferred.<br \/>\n<br style=\"clear:both;\"\/>\n<br style=\"clear:both;\"\/>\n<h4>Word, Outlook and PowerPoint Typeface<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-414 alignleft\" src=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Calibri-744x640.png\" alt=\"image_Calibri\" width=\"241\" height=\"207\" srcset=\"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Calibri-744x640.png 744w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Calibri-768x660.png 768w, https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-content\/uploads\/sites\/132\/image_Calibri.png 842w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/>In order to preserve formatting when sharing Microsoft files with others, use a system font like Calibri.<br \/>\n<br style=\"clear:both;\"\/>\n<br style=\"clear:both;\"\/>\n<h2>Videos<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/334489593?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen title=\"Dawson College Video Example\"><\/iframe><\/p>\n<p>Dawson Departments looking to create video should adhere to the following Video Style Guide.Adobe After Effects working files for title cards, lower thirds, closing slates are available upon request to and with approval of the Communications Office.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining a consistent visual identity through professional and cohesive communication materials helps Dawson College uphold its reputation as a leader in the educational sector. Please note that third party use of the College\u2019s brand must be authorized by the Communications Office. Contact us if you have any questions about the guidelines below. Logos The Dawson&#8230;<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/pages\/206"}],"collection":[{"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":13,"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/pages\/206\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/pages\/206\/revisions\/490"}],"wp:attachment":[{"href":"https:\/\/www-chris.dawsoncollege.qc.ca\/communications-office\/wp-json\/wp\/v2\/media?parent=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}